Marketing where the rubber meets the road
Adventure West Marketing (formerly Driveaway Adventures) is a tourism marketing organization that specializes in promoting western U.S. road trips, staycations, adventure travel, recreation, and small group tours.
Our promotions showcase popular vacations spots and off-the-grid rural areas of the west. We assist domestic and international travelers by providing Information on places to go, things to do, places to stay, and places to eat with direct links to suppliers and tourism offices. Relationships with Maverik convenience stores, Warner Adventure Tours, local and regional media, consumer expos, and travel agencies enable us to reach a diverse mix of travelers throughout the west and in many parts of the world.
Why join our group? If local and regional travelers residing in the drive markets of west are important to your business, we are a good partner to include in your marketing mix. We can give you added exposure in key markets of the west with emphasis on the Intermountain region.
Whether you’re involved in hospitality, recreation, automobile aftermarket, retail, rentals, or other tourism and recreation services and products, let us help you get seen by travelers in the drive markets of the west, and beyond!
Our four key channels for promoting road trips & adventure
Rubber Tire Marketing
We carved our niche in the early 90’s by promoting “one tank” trips to places within a few hours drive of Salt Lake City, Boise, and Las Vegas.
More than 80 percent of leisure travel is taken by automobile to places close to home.
Popular destinations like Jackson Hole, Sun Valley, West Yellowstone, St. George, Moab, Park City and Mesquite were some of the first on our map. Many others have been added since including lessor known places in rural areas of the west.
With today’s economy squeezing the life out of marketing budgets, small tourism and recreation businesses must be creative in finding affordable ways to promote their products and services. Adventure West Marketing is a group of travel, tourism, media, and retail businesses that promote road trips, staycations, recreation, meeting venues, and guided tours to places throughout the Western U.S. We offer an inexpensive way for businesses to benefit from the publicity we generate in western U.S. drive markets.
Tourism offices and supplier businesses benefit from our exclusive promotions in email campaigns, direct sales, media publicity, radio interviews, Maverik convenience store promotions, and consumer expos.
The popular iconic places of the west are featured in our marketing but we also use our resources to promote travel to rural areas, places visitors seldom see or hear about. These are the hidden gems we like to visit ourselves and promote as “roads less traveled.” We encourage travelers to get off-the-beaten path and off-the-pavement to discover our back country beauty and adventure where crowds are virtually non-existent.
We showcase these rural places with our partners and publicize them with our media connections.
Off-season Benefit of Road Trip Promotions
Off-season can be a challenge especially for destinations that depend on international travelers visiting our parks. We learned long ago that local travelers in the drive markets are the one constant we can count on to fill in seasonal travel gaps. We also learned as an industry how valuable this segment of local travelers is to tourism after 9/11 and again during the recession when travel dramatically dropped. As a result of these events the staycation was invented by tourism offices to keep folks traveling. National parks and other local attractions have been experiencing record numbers since.
When was the last time you took road trip without stopping for gas and goodies? Fueling the body and buggy is as much a part of the trip as packing the camera for a trip to Bryce Canyon. Teaming up with Maverik convenience stores was a natural fit for promoting adventure travel, a marriage made in road trip heaven. After all, Maverik is adventure’s first stop!
As Maverik Adventure Getaways, we promote road trips, staycations, adventure travel, and recreation throughout the west with emphasis on the Intermountain region. Maverik is the west’s largest independent convenience store chain with more than 270 stores in 10 western states and growing! New stores are opening about every six weeks. Currently there are more than 790,000 loyalty club members, aka Adventure Club, and 4,500 employees. Click here to see our Maverik promotions.
Suppliers and DMO’s participating in Adventure West Marketing are listed at MAVgetaways.com and serve as the exclusive travel providers for Maverik Adventure Getaways.
We teamed up with Morris Murdock Travel Show and the Utah Travel Expo to showcase regional businesses and destinations. These are two of the premier consumer travel expos in the Intermountain West. Click here for more info.
We are the adventure travel partner for the Adventure + Gear Festival. This exciting festival was originally modeled after Outdoor Retailer to give consumers a hands on opportunity to see and test the latest outdoor adventure “gadgets” that are locally manufactured in the Mountain West. It has evolved quickly in to a week of activities, events and consumer expo that celebrates and showcases outdoor adventure and sports. We manage the adventure travel section of the expo. Click here for more info
We assist planners with site selection for groups, meetings, family reunions, retreats, and conferences. This is where it all started in 1993. Back then the business was called Dynamic Destinations, Resort Specialists. We’ve come along way since but haven’t forgotten our roots. Businesses participating in our promotions are preferred suppliers for this service.
“Rubber tire” promotions include tour services (FIT & Groups)
Adventure West Marketing with Warner Adventure Tours, promote and operate sight seeing and adventure tours of the west to travelers from all parts of the globe. In addition to scheduled and custom sight-seeing tours we promote scenic adventures that take folks off the pavement. Businesses participating in Adventure West promotions are preferred suppliers for these tours. Click here for more info
We contribute to TV and radio as road trip experts with recommendations on where to go, what to do, where to stay, and where to eat. A few of the shows we contribute to include the KSL Travel Show, Columbus Travel Show, KSL Studio 5, At Your Leisure TV, Inside the Outdoors, and KSL Outdoors. We showcase the destinations and suppliers participating in Adventure West Marketing.
To join the Adventure West Marketing Group, simply fill out the form below.
$199.00 Annual fee includes the following benefits:
→ Preferred supplier status for domestic and international groups and tours.
→ Brochure distribution at consumer travel and adventure expos.
→ Maverik Adventure Getaways promotions to Maverik customers and employees in 10 western states.
→ Print, social media, TV & radio publicity. Opportunities for radio interviews and print articles.
→ Basic website listing at MAVgetaways.com. (includes business name, address, phone, and website)
→ DMO’s receive a full page (includes video, photo gallery, social media, website link, description, and contact information)
→ Discounts on website design, SEO, photography, and video production
→ FREE website analysis
MAVgetaways.com Website Upgrade
$49.00 – add a CATEGORY LISTING under SLEEP, PLAY or EAT. Includes photo, 100-word description, contact information, map listing w/location finder, and website link.
$99.00 – add a PREMIUM PAGE with map, photo gallery, video, social media links, contact info, description & more. Includes CATEGORY LISTING, plus opportunities to participate in MAVERIK REWARDS Promotions.